Browsing: Branding
The Engineering Leader’s Guide to Crafting a Personal Brand that Stands Out From the Crowd
To plot the course of Anjuan Simmons’ engineering career, you need to go back to an…
Using Twitch for Business: What You Need to Know
Amazon-owned platform Twitch is all about building communities around a shared, streamable interest. Initially designed for gamers,…
Platform Thinking to be Hyper-Relevant in 2021 and Beyond
We, marketers, love buzzwords and trying not to use one to convey just how unusual…
10 STEPS BRANDS CAN TAKE NOW TO BOOST WOMEN IN BUSINESS
Even before the pandemic, women handled multiple responsibilities at once, from running a business to…
7 ways to build your business and brand partnership muscle
We detail how chief marketing officers can lead their organisation’s external partnership strategy more effectively…
Could Fashion Be the Next Big Thing in Corporate Social Purpose?
A growing breed of fashion brands has adopted social purpose to propel their business models.…
This is the guiding question for your service business or personal brand
The guiding question By Keith Reynold Jennings, {grow} Contributing Columnist In an effort to engage…
BRAND ENDORSEMENT POTENTIAL OF MEGHAN MARKLE AND PRINCE HARRY REVEALED IN NEW POLL
Ad Age-Harris Poll examines the attitudes American consumers have about the couple in wake of…
Want your brand to matter? Take lessons from the Velvet Underground
If you want to have a real cultural impact, it’s not enough to just be…
RISE OF BUY NOW, PAY LATER BRANDS SPARKS NEW LENDING INDUSTRY MARKETING BATTLE.
‘It is an arms race competition,’ says one industry expert about the $8 trillion credit,…