Browsing: Advertising
Diageo ‘reimagines the old’ in Roe & Co campaign
World-leading drinks company Diageo has launched a marketing campaign for its Roe & Co blended…
‘No one wants full transparency’: Candid thoughts of ad buyers
Transparency in media buying is a tense, complicated process that agency executives aren’t sure advertisers really…
WhatsApp ads are coming: Will advertisers start buying?
Social media marketing agencies and platforms weigh in on Facebook’s plan to further monetize its…
How advertisers can achieve programmatic success
Programmatic advertising’s disruptive position We live in an age where we regularly talk about things…
Marketers Push Agencies to Shoulder More Liability for Data Breaches
The risk of millions of dollars in fines adds a new flashpoint to brands’ relations…
Real-Time Content, Interactive Streaming Drive Digital Ad Revenues
Digital advertising is experiencing a new resurgence, thanks to the uptick in streaming services. It…
MARLA KAPLOWITZ IS ‘TIRED OF THE GLOOM AND DOOM’
It comes as no surprise that Marla Kaplowitz is not a fan of the trend…
AHEAD OF LEBRON JAMES’ LAKERS DEBUT, NIKE RECOUNTS HIS STORIED HISTORY
He didn’t guarantee any championships, but look how that played out Just before LeBron James…
Walmart’s Vudu is using original shows, shopper data to stand out in a crowded ad-supported video market
If Amazon is trying to make a run at Facebook’s and Google’s digital ad duopoly,…
Trust in Advertising: Fear and Anxiety in Ad Campaigns!
The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that…