Browsing: Advertising
QUESTION EVERYTHING, INCLUDING THIS
Over 100 years ago Albert Einstein published the special theory of relativity. In the ensuing…
13 recommended agencies with global capability
As part of The Drum’s Globalization Deep Dive, Cat Hartland, head of The Drum Recommends, shines…
Image streaming: Why it’s perfectly positioned for a post-cookie landscape
Streaming has embedded itself into so much of what people do today that they barely…
Join the B Hive: Why agencies are seeking B Corp certification
Aside from being purposeful, it’s good for business. It’s no secret that modern consumers and…
Poor briefs erode marketing budgets
As much as one third of marketing budgets could be wasted due to poor briefing,…
How Agencies Can Retain Clients When a New CMO Comes In
Execs with longstanding client relationships give advice on withstanding disruption With each passing year, CMO…
Misleading metrics: How disinformation networks fake audiences
False behaviours and identities online can undermine the whole system of digital advertising that brands…
19% of B2B marketing budgets go to advertising
Advertising is the largest segment of B2B marketing budgets, taking a 19% share, according to…
DOOH’s impact stronger than classic signs: neuroscience study
Neuroscience has quantified the impact of out-of-home advertising (OOH) for the first time and found…
Being creative about production
A misunderstood part of the advertising business, between tech advances and raw necessity, the production…