Browsing: Advertising
It’s Time For The Digital Ad Industry’s “Great Reset”
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on…
AR ads deliver uplift in emotional engagement and immersion
Augmented reality (AR) advertising experiences command continuous high attention, compared to traditional advertising experiences which…
70% OF PROGRAMMATIC AD DOLLARS EVAPORATE
Honey, did you see my $140 billion? According to the ANA and PwC, 70% of…
What advertising gets wrong about procurement
The profession likes to cast procurement as something of a bogeyman, but another way is…
‘Time for a bigger advertising push’: Why hummus brand Ithaca is investing in OOH, radio now
If you’re outside of a Wegmans or Tops in Buffalo, New York this month you’ll…
Put on a show for brands: Peter Field reviews Orlando Wood’s ‘Look Out’
An anticipated follow-up to industry hit, ‘Lemon’, the chief innovation officer of System1 Group’s new…
DentsuMB CCO on creating global cinematic blockbusters for Coca-Cola
Chief creative officer Simon Lloyd reflects on creating Coca-Cola’s Halloween and Christmas ads and the…
How to implement an actionable data ethics framework
Did you know your company’s data privacy practices can be a competitive differentiator? Usually, we…
The Advertiser’s Playbook: Strategies and tactics for 2022 planning
Brands play an exciting role in shaping the future of the media industry. However, with…
THE SERIOUS CASE FOR HUMOR
Advertising, an industry that has always taken pride in making the audience smile, is increasingly…