The Advertiser’s Playbook: Strategies and tactics for 2022 planning


Brands play an exciting role in shaping the future of the media industry. However, with new journeys comes new challenges. Luckily, empowered with the right data and analytics, advertisers can remain agile and adapt to this ever-changing landscape. 

To uncover new and innovative ways to tackle: 

  1. Ad avoidance
  2. The changing face of targeting
  3. Sharing brand ownership with consumers
  4. Growth and budgeting
  5. Measurement

Read More in the Report…

… Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or mail: or visit

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Brand Knew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.

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