5 Articles From 2019 That Will Provoke Sharper Marketing In 2020
I went back through my sixty-some-odd posts on Forbes.com in 2019 and plucked out five…
Author Will Burns
Will Burns
Will Burns is an advertising veteran and current CEO of Ideasicle.com.
If Your Brand Wants To ‘Do Good’ In 2020, Here’s Your Creative Brief
As anyone who reads my posts here at Forbes knows about me, I am wary of brands…
When Naming A Company Consider These 3 Insights From Alexandra Watkins
Naming a company is hard. The client needs to like the name, a suitable URL…
Alpha Waves Help Us Weed Out Obvious Ideas
A new study out of Queen Mary University of London suggests that our brain’s “alpha…
As In-House Agencies Become The Norm, The Opportunities For Outside Agencies Evolve
According to the In-House Agency Forum (IHAF) and Forrester Research, who co-fielded the new study, “State…
In A World Of Fake News, Has Advertising Become The Last Bastion Of Truth?
Recently I remote-controlled back and forth between MSNBC and FOX News. I was listening to what…