Advertising October 29, 2016 0 AT&T Deal for Time Warner Could Open More Options to Advertisers Buyers see potential for more data-driven advertising on both TV and web When Verizon Communications…
Advertising October 22, 2016 0 Twitch recruits broad set of advertisers Amazon’s Twitch Angles for More Non-Gaming Advertisers Twitch, the live videogame streaming platform now owned…
Marketing September 15, 2016 0 More Publishers Embrace Header Bidding But Digital Sales Teams Endure Even as digital ads become automated, media companies lean on humans More Web publishers are…
Advertising April 17, 2016 0 The new road for branded content Facebook to Allow Media Companies, Marketers to Post Sponsored Content For the past few years,…