WHAT MAKES AN AD MEMORABLE?
The great Mark Ritson had an interesting piece in UK-based Marketing Week this week about the elements…
Author Bob Hoffman
Bob Hoffman
Type A Group, typeagroup.com
Advertising’s Untold Stories
In recent years, copywriters, “branding” experts, “strategic” thinkers, and advertising and marketing agencies have evolved…
HOW ADVERTISING CAN SAVE THE WORLD
You may have noticed that the world is a mess. It is rife with hatred, lies,…