QUESTION EVERYTHING, INCLUDING THIS
Over 100 years ago Albert Einstein published the special theory of relativity. In the ensuing…
Author Bob Hoffman
Bob Hoffman
Bob Hoffman is creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world's most influential marketing and advertising blogs by Business Insider
ANA’S RIP VAN WINKLE MOMENT
This week the ANA (Association of National Advertisers) awoke from its decade-long coma and decided…
NEXT GENERATION OF HORSESHIT
You’d think that after 10 plus years of hysterical “millennial” horseshit that went nowhere, the…
GUESS WHO’S DOMINATING ONLINE SHOPPING?
While morons in the marketing industry continue to obsess over Gen Z and Millennials, here…
THE OTHER PANDEMIC
Online ad fraud is apparently out of control. A white paper released this week by AdAge and…
CLUELESS & OUT-OF-TOUCH
You gotta laugh to keep from cryin’. Marketers spend half a trillion dollars a year…
ADVERTISING AND LOGIC
My semi-brilliant advertising career taught me a little something about successful business people. Many are…
MARKETING’S STUPIDEST RELIGION
MARKETING’S STUPIDEST RELIGION Among all the dumb things that marketers believe, my favorite is the…
Time for advertising to call off the dogs
Digital advertising needs to sniff its own stench, instead of everybody’s digital butts. A sample…
OUR INVINCIBLE IGNORANCE
The disgrace of online advertising reached some kind of wretched crescendo this week as a…