THE THREE-WORD BRIEF
Those of us who create advertising or make advertising decisions need to start from a…
Author Bob Hoffman
Bob Hoffman
Bob Hoffman is creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world's most influential marketing and advertising blogs by Business Insider
THE OTHER WAR: APPLE VS FACEBOOK
For a few years now Apple and Facebook have been at each other’s throats. The…
GOOGLE CON GAME: THE SEQUEL.
One thing you gotta say about Google – these guys have balls. A couple of…
SIDE EFFECTS ARE THE REAL EFFECTS
After more than 10 years of writing about the scourge of tracking and online surveillance,…
THE PROGRAMMATIC POOP FUNNEL
Who doesn’t love a good funnel? Today, we’re going to make a nice colorful funnel…
THE BRAND BABBLE ISSUE
The focus of today’s sermon will be brand babble and the widespread and usually silly…
INTERACTIVITY: ADVERTISING’S HIDDEN ENEMY
The advertising and marketing industries had a dream. The dream was that interactive media would…
70% OF PROGRAMMATIC AD DOLLARS EVAPORATE
Honey, did you see my $140 billion? According to the ANA and PwC, 70% of…
QUESTION EVERYTHING, INCLUDING THIS
Over 100 years ago Albert Einstein published the special theory of relativity. In the ensuing…
ANA’S RIP VAN WINKLE MOMENT
This week the ANA (Association of National Advertisers) awoke from its decade-long coma and decided…