WHAT MAKES AN AD MEMORABLE?
The great Mark Ritson had an interesting piece in UK-based Marketing Week this week about the elements…
Author Bob Hoffman
Bob Hoffman
Bob Hoffman is creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world's most influential marketing and advertising blogs by Business Insider
Advertising’s Untold Stories
In recent years, copywriters, “branding” experts, “strategic” thinkers, and advertising and marketing agencies have evolved…
HOW ADVERTISING CAN SAVE THE WORLD
You may have noticed that the world is a mess. It is rife with hatred, lies,…