The Tide has turned
Laundry giant’s 2030 Ambition goals center on turning consumers to cold water, exploring carbon capture…
Author BrandKnew
BrandKnew
BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.
Key consumer trends for the next decade from dentsu
#HEALTH & WELL-BEING #ENVIRONMENTAL & SOCIAL ISSUES #E-COMMERCE & MOBILE RETAIL A growing interest in e-commerce, health…
Moments That Moved The World Dream Crazy
Take a deeper look at the real stories and key moments that led to Lion-winning…
The 10 most innovative social media companies of 2021
These top players in the social realm—including Epic Games, Reddit, OnlyFans, and more—are bringing us…
3 LEADERSHIP LESSONS FROM REALITY TV
I know reality TV is more about TV than reality, but sometimes I cry when…
Want your brand to matter? Take lessons from the Velvet Underground
If you want to have a real cultural impact, it’s not enough to just be…
The 10 most innovative design companies of 2021
Design used to be simple. Create the most beautiful objects and experiences you can to…
Futurecast interview with Prof. Alexander Gutzmer
[p<a href=”https://vimeo.com/519820005″>Futurecast interview with Prof. Alexander Gutzmer</a> from <a href=”https://vimeo.com/user3754121″>Marketing Magazine</a> on <a href=”https://vimeo.com”>Vimeo</a></p] …
How striving for wisdom makes us better marketing pros
Wisdom is the ability to think and act using knowledge, experience, understanding, common sense and…
Is New Zealand’s New Tourism Ad Brilliant or Tone Deaf?
Since Covid, marketers have tackled the enormous challenge of adapting to new messaging while remaining…