Movies of Satyajit Ray – A Blue Ocean Move
Dr Kisholoy Roy teaches Marketing and is a PhD from IIT (ISM) Dhanbad with over…
Author BrandKnew
BrandKnew
BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.
Affinity @ Scale: Making An Impact In A Personalized Context
If you’ve been around marketing for the last half decade, you know about personalization at…
Brand Snippets by Prof. Anand
Beyond Laptop Marketing – https://youtu.be/NTc3w1VjnNs Market Pyramid – https://youtu.be/xgr4m5kRlbU Marketing Funnel – https://youtu.be/7ucCxj_0-1o Anand Narasimha…
How agencies are innovating in the metaverse
Brands are flocking to the metaverse – with mixed results. Through it all, many of…
Spare me a cape, my neurodiversity isn’t a superpower
My neurodiversity isn’t a superpower. I desperately want it to be and reading the copious…
How brands should be texting with consumers
In the digital age, there are numerous effective options for businesses to communicate with customers…
Sigal Barsade: The Power of Emotions
Wharton management professor Sigal Barsade, who passed away in February, was a leading researcher on…
We Don’t Talk About Bruno…What Can Brands Learn From Encanto?
Because I have small children, I have seen The Walt Disney Company movie Encanto about 37 million…
ADVerbatim: Some micro and macro outlooks
The caption of this article is a bit of soft pedaling. I am quite uncomfortable with…
The Bland D2C Trap: How to Avoid “Optimizing to Death”
Among the infinite variety offered by the internet, many have noticed a certain homogeneity in…