An APPsolutely perfect partner!


It is very apparent. It is omnipresent. And in an era of Omni channel presence that brands and marketers seek, it is the need of the hour.

Leading Japanese brand Toshiba has launched its SMART App that will immensely help its front end customer facing team members and channel partners maximize the value of Toshiba products and deliver a significantly better experience for customers. It’s one of a kind pioneering initiative that has been designed for information sharing and to educate channel sales staff as well as the brand’s customers.

“We live in an era of perennial distractions and an attention deficit economy. There is also the deficit of time that one is grappling with. Given such a context, we at Toshiba felt that a one point ‘come to, go
to’ destination that articulates all information, intelligence and knowledge about our product offerings seamlessly and with the least friction will greatly enhance and empower our channel partners and sales teams to not only deliver a better experience for our end users but also consistently raise the bar on facilitating more transactions through the power of better product understanding and thereby informed decision making.

The Toshiba SMART App (the first such APP of its kind by any brand in the IT industry) was conceptualised to plug the gap that prevails with regards to the right information being available at the right time for our value chain and the end beneficiary being our valued customers”, averred Santosh Varghese, Vice President, Toshiba Gulf FZE.

The SM in SMART refers to Sales & Marketing and exemplifies why the App will be a boon to corporate customers and channel partners alike. At less than 3 MB, the Smart App is incredibly light and the interface is very user friendly. Currently the Toshiba Smart App can be downloaded from Google Play. The App integrates Sales tools, Catalogues, Infographics, Marketing Collaterals & Quizzes, offering a holistic perspective of the suite of products for both internal and external value chain.

“If you ask me to describe the Toshiba Smart App in two words, I would say ‘Actionable Intelligence‘, that goes a long way in offering distilled, relevant, timely information that empowers both end customers and channel partners. It is also our commitment as a leading global brand to being as customer centric as possible and anticipate needs and aspirations that facilitate a much better experience for them”, concluded Santosh Varghese, Vice President, Toshiba Gulf FZE.

Corporate customers and channel partners who have started using the App has experienced a significant enhancement in their product understanding and have been able to translate that to better value delivery for stakeholders. And the icing on the cake (apart from all the knowledge enhancement and sharing) is the chance for the sales floor team members to win rewards as a gratification for consistent engagement with the Smart App.

The Toshiba Smart App. Smart. Made Smarter. To be the Smartest!

Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +9714 3867728 or mail: or visit

About Author


Brand Knew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.

Comments are closed.