Advertising
Talent, adapting to the pace of change and managing content flow across multiple platforms are some of the big issues…
Your ads are not as great as you think they are. Every day, consumers are developing better and more sophisticated…
The digital ad industry’s biggest trade group says consumers want to see more commercials they can immerse themselves within —…
The growth of programmatic advertising was supposed to mean the death of the ad network. The growth of programmatic advertising…
This post is sponsored by Canoe. As more people watch their favorite shows through video on demand, advertisers must shift…
Lenovo and Motorola are thinking that maybe seven isn’t such a lucky number for consumers. In an effort to combat…
When the Detroit Red Wings want to sell more tickets, celebrate marquis moments, or thank fans, the ice-hockey team turns…
YouTube may be outpacing traditional TV when it comes to potentially offensive, sexual-oriented, or other “inappropriate” content — as it…
Many travel brands are loading their social media channels with user-generated content and influencers to inspire conversations with travelers, but…
Medium’s simplicity drives engagement It’s been fascinating for me to observe how marketers and content creators in the past few…