Advertising
The growth of programmatic advertising was supposed to mean the death of the ad network. The growth of programmatic advertising…
This post is sponsored by Canoe. As more people watch their favorite shows through video on demand, advertisers must shift…
Lenovo and Motorola are thinking that maybe seven isn’t such a lucky number for consumers. In an effort to combat…
When the Detroit Red Wings want to sell more tickets, celebrate marquis moments, or thank fans, the ice-hockey team turns…
YouTube may be outpacing traditional TV when it comes to potentially offensive, sexual-oriented, or other “inappropriate” content — as it…
Many travel brands are loading their social media channels with user-generated content and influencers to inspire conversations with travelers, but…
Medium’s simplicity drives engagement It’s been fascinating for me to observe how marketers and content creators in the past few…
Different generations engage with mobile advertisements in very different ways, according to recent research from Nielsen. The report was based on…
Whether it is pinning a desired wedding dress or ideas for decorating a new home, Pinterest is the destination where…
How do marketers reach their consumers in today’s somewhat cluttered digital landscape? The answer is simple: A successful digital advertising…