Advertising
Brands too often try to speak to everyone, creating 500 versions of creative and letting consumers choose the best, writes…
R3 has released its guide to the best client-agency relationships, selecting 40 out of a potential 100. According to the…
THE settings for the vignettes are workaday and unassuming: a living room where a man surrounded by file boxes and…
We all know that we’re consuming media in a very different way from ten years ago and in a manner…
You see them everywhere, and maybe, sometimes, you click: those rows of links under web articles, often augmented with eye-catching…
Well-written headlines have the power to pull in customers who then peruse your content and purchase your products. So, before…
JWT and others are already in the publishing game In late September, J. Walter Thompson’s innovation think tank, JWT Intelligence,…
Brands that are connecting at the speed of culture will win, said Adam Harter, PepsiCo’s VP of cultural connections, during his…
Buyers see potential for more data-driven advertising on both TV and web When Verizon Communications acquired AOL and agreed to…
Auditor Finds Only Half Of Clients Have Discussed Transparency With Agency In the months since media-buying “transparency” has become a…