Lessons from Philosophy for Marketers
A PHILOSOPHER TAKES ON MARKETING: 4 LESSONS FOR BRANDS FROM ALAIN DE BOTTON Philosophers are…
A PHILOSOPHER TAKES ON MARKETING: 4 LESSONS FOR BRANDS FROM ALAIN DE BOTTON Philosophers are…
Do Mentions of God Persuade Consumers to Buy? What does God have to do with…
Technology is consuming our lives at an increasingly rapid rate, but have you ever stopped…
3 Radical Ideas To Totally Disrupt Air Travel If a flight attendant told me that…
The number of touchpoints has expanded with the rise of social media and e-commerce. Here’s…
The caption of this blog is borrowed from Jay Rosen‘s great essay. Rosen’s essay (…
If a company has a problem with, say, a sales force that is chronically unaware…
We are living in the era of Big Data, and the consequences for marketers are…
It is a generational rite: complaining about “kids these days” and their habits and proclivities,…
What’s next for Harley-Davidson Matt Levatich, CEO of Harley-Davidson, doesn’t mince words about what the…