Why Value Creation is the Foundation of Business: How to define it, measure it, and manage it
Value Creation Business begins with value creation. It is the purpose of the institution: to…
Value Creation Business begins with value creation. It is the purpose of the institution: to…
Kenneth Cole has plenty of brand awareness but it is going through a reboot anyway…
User-generated content (UGC—blog or forum comments, reviews, photos, videos, and tweets, to name a few)…
In-Car Advertising Will Ascend to Match TV and Mobile in Time Spent We’re hearing more…
IT JUST MIGHT BE, ACCORDING TO THIS CLEVER SERIES OF TESTS, UNLESS DESIGNERS HAVE A…
A panel at Social Media Week London argued for the importance of frozen content, preparing…
Source: Interbrand / Brandchannel.com
Analysis paralysis is a reality. There is a famous saying by Akio Morita, the founder of Sony –…
The nation loves apps. It’s a fact. We’ve all heard the hackneyed phrase, “there’s an…
Charles wants a boat. Once upon a time Charles wanted to buy a boat. He approached his wife,…