APPLE IS DITCHING THE MASS MARKET AND FOCUSING ON RICH PEOPLE
BIG COMPANIES ATTRACT big attention, and none quite as much as Apple. Its quarterly reports have become…
Browsing: Walmart
Dunkin’, WW and IHOB: When Do Name Changes Pay Off?
What’s in a name? A lot if you’re an established brand like Dunkin’ Donuts, which…
Walmart’s Vudu is using original shows, shopper data to stand out in a crowded ad-supported video market
If Amazon is trying to make a run at Facebook’s and Google’s digital ad duopoly,…
Why Every Brand Should Be More Like DJ Khaled and Kim Kardashian
Follow these five marketing lessons from two of the internet’s biggest brands. With over 100…
The 3 C’s that make your brand worth paying more for
You do not have to look far to read that businesses are facing an uncertain…
5 ways brands can win in the “don’t just sit there” economy
The first part of 2018 has blown the lid off of a long-time conversation around…
Exclusive: Walmart.com Redesigns As The Anti-Amazon
The retailer wants to translate the best parts of its stores–like the friendliness of its…
With new digital campaign, eBay Fashion aims to reposition in the face of competition
As eBay Fashion attempts to establish itself as a viable retail player in the Amazon age,…
Amazon didn’t kill Toys ‘R’ Us. Here’s what did
Don’t blame Amazon for the death of Toys “R” Us. It’s true, online shopping didn’t…
Before Building Brand Awareness, You Need to Assess Brand Value. Here’s How to Do Both.
Imagine you’re planning one of those epic cross-country road trips with your family. The group…