You Don’t Have to Be Elon Musk to Make a Difference
Consumers are ever more impatient for brands to embrace the greater good. It finally happened. An…
Browsing: Walmart
Can Amazon Reinvent the Traditional Supermarket?
Amazon’s plans to launch physical grocery stores this year is just the latest affirmation that,…
Amazon’s next ad move: AmazonFresh ‘sponsored products’
Amazon’s $3.5 billion ad business keeps growing. In its latest expansion, Amazon has started to…
The Difference Between Machine Learning, Deep Learning and Science Fiction
With the world of artificial intelligence (AI) developing so rapidly, it’s not surprising that many…
Brands targeted women, movie fans for Oscars
Madison Avenue Goes to the Movies to Keep Oscar Viewers From Skipping Ads People who…
APPLE IS DITCHING THE MASS MARKET AND FOCUSING ON RICH PEOPLE
BIG COMPANIES ATTRACT big attention, and none quite as much as Apple. Its quarterly reports have become…
Dunkin’, WW and IHOB: When Do Name Changes Pay Off?
What’s in a name? A lot if you’re an established brand like Dunkin’ Donuts, which…
Walmart’s Vudu is using original shows, shopper data to stand out in a crowded ad-supported video market
If Amazon is trying to make a run at Facebook’s and Google’s digital ad duopoly,…
Why Every Brand Should Be More Like DJ Khaled and Kim Kardashian
Follow these five marketing lessons from two of the internet’s biggest brands. With over 100…
The 3 C’s that make your brand worth paying more for
You do not have to look far to read that businesses are facing an uncertain…