How to Create Strong Brand Positioning in Your Market
What is Brand Positioning? Put simply, brand positioning is the process of positioning your brand…
Browsing: Walmart
Retail Reimagining: Why Being Great Is no Longer Good Enough
The retail industry is undergoing a major repositioning as legacy stores and brands that were…
‘The term DTC is a misnomer’: Brands recalibrate strategies as direct businesses become more complex
Casper, a direct-to-consumer mattress brand, toying with an IPO and valued at $1 billion, sells…
HOW WALMART IS GOING AFTER BRANDS LIKE KELLOGG’S FOR RETAIL AD DOLLARS
Big-box store is running beta tests with top marketers to prove its nascent ad platform…
Is Amazon Getting Too Big?
In an era when legacy retailers such as Sears and Macy’s are scaling back or going bust,…
You Don’t Have to Be Elon Musk to Make a Difference
Consumers are ever more impatient for brands to embrace the greater good. It finally happened. An…
Can Amazon Reinvent the Traditional Supermarket?
Amazon’s plans to launch physical grocery stores this year is just the latest affirmation that,…
Amazon’s next ad move: AmazonFresh ‘sponsored products’
Amazon’s $3.5 billion ad business keeps growing. In its latest expansion, Amazon has started to…
The Difference Between Machine Learning, Deep Learning and Science Fiction
With the world of artificial intelligence (AI) developing so rapidly, it’s not surprising that many…
Brands targeted women, movie fans for Oscars
Madison Avenue Goes to the Movies to Keep Oscar Viewers From Skipping Ads People who…