Content Marketing and Thought Leadership: What’s the Difference?
Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other…
Browsing: Value
Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis.
As consumers around the globe adjust to the next normal, there is significant variance in…
Brand You. Who Me?
You have to develop yourself in a way to ensure that you leave a legacy.…
How you can use AI to create, not kill, value for your brand
The use of artificial intelligence in marketing is at a tipping point, suggests Alex Wilman.…
Does Your 2020 Marketing Strategy Include Conversational Marketing?
So many shiny objects. So little time. As soon as you focus on a successful…
Five fears marketers should face immediately
Courageous marketers are beginning to break barriers in many areas – not for fun, but…
Boring Presentations? Apply Content Marketing Principles to Level-Up Your Presentation Game
You’ve likely sat through dozens of terrible presentations and resented every minute. You know what…
9 Big Design Trends That Will Shape 2018
Inclusiveness. Value. And super-powered AI. Everyone thought 2016 was bad. That was before 2017. Over…
Report Finds Trust Lacking In Media Agency-Client Relationships
A new report from media consultant ID Comms finds that media shops continue to be…
Give Your Brand Deep, Powerful Value with This Messaging Strategy
In the movie The King’s Speech, the problem is clear, right? King George VI (played…