Countering Disruptive Ads: The Technology Juggernaut
Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale The biggest players in…
Browsing: Unilever
YouTube gives all advertisers 3 standard video metrics
YouTube Clears Up Metrics Mess by Focusing on These Three Stats YouTube is looking to…
Why brands are collaborating on consumer experiences
Brand Partnering Can Be Powerful If It’s The Real Deal Embracing the uncomfortable has become…
The Best And Worst Branding Of 2016
We revisit the highs, the lows, the most-Tweeted about. Here are our picks for the…
Boys will be boys or will they…
Boys’ body image affected by advertising, study finds This has prompted suggestions that the industry…
When in Times Square, Dove goes weather proof!
Dove experiments with weather sensitive billboard in ‘April Showers’ campaign https://youtu.be/VUHPwL3YIeE Dove, Unilever’s personal care…
Old Spice: Manliness redefined
Image courtesy of Flickr user Brian Bennett. A ship off course Old Spice had long…
Why the Wall Is Crumbling Between Sales, Marketing
The Rise of E-Commerce and Retailers Morphing Into Media Players Spurs ChangesAs VP of e-commerce,…
How AI Is Making Its Way Into Marketing
Artificial intelligence is firmly in the spotlight this year as global tech firms continue to…
The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future
Everything You Need to Know Going Into 2016 Unilever spends $7.7 billion on global advertising,…