6 Brands Targeting Female Audiences on Digital
The numbers are staggering. Though women make up only 51% of the population, they make 90%…
Browsing: Unilever
Why ‘Growing the Pie’ Can Help Brands Deliver Purpose and Profit
Growth in investors’ fortunes does not necessarily have to be at the expense of other…
WFA unveils world’s first guide on data ethics for brands
The European Union’s General Data Protection Regulation (GDRP) came into force just over two years…
OUR INVINCIBLE IGNORANCE
The disgrace of online advertising reached some kind of wretched crescendo this week as a…
Corporate Responsibility in the Digital Era
Corporate digital responsibility spans four areas — social, economic, technological, and environmental — that should…
Marketing Meets Mission
A beer brand might seem an unlikely ally in the campaign to end violence against…
Half of online adspend never reaches publishers, new study finds
A major study has revealed the alarming extent of the labyrinth-like supply chain involved in…
Philip Kotler on Marketing’s Higher Purpose
How social marketing can be a force for good. From “shared value” to “brand purpose”…
The Greta effect puts pressure on brands
From the climate crisis to plastics pollution, people everywhere are increasingly concerned about the environment,…
The Top 10 Events That Shaped – And Rocked – The Digital Ad Industry Over The Past Decade
The programmatic ecosystem spent the last 10 years in a state of hyper growth, and…