‘The term DTC is a misnomer’: Brands recalibrate strategies as direct businesses become more complex
Casper, a direct-to-consumer mattress brand, toying with an IPO and valued at $1 billion, sells…
Browsing: Unilever
HOW WALMART IS GOING AFTER BRANDS LIKE KELLOGG’S FOR RETAIL AD DOLLARS
Big-box store is running beta tests with top marketers to prove its nascent ad platform…
Keith Weed on his successes and failures at Unilever
Unilever’s outgoing Chief Marketing & Communications Officer tells WARC’s Anna Hamill the Unilever campaign he…
How the No.1 most creative person in business this year led the FBI to its biggest ad-fraud bust ever
For helping to crack one of the most pernicious digital fraud schemes in history, White…
How Gen Z will change the face of brand marketing
Corporate America can’t afford to ignore Gen Z This is the year Gen Z takes…
‘Companies get addicted to the notion of subscriptions’: Dollar Shave Club CEO Michael Dubin
This article appears in the latest issue of Digiday magazine, a quarterly publication that is…
Cracking the Code on Brand Growth
The battle for business growth does not take place on the internet or on store…
What Does Your Corporate Brand Stand For?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…
Unilever’s rules for influencer marketing
Unilever, the consumer packaged goods giant, is taking a nuanced approach to influencer marketing as…
How social listening platforms have evolved through consolidation
Last week, Crimson Hexagon and Brandwatch announced they were merging. Same for Linkfluence and Scoop.it.…