Cracking the Code on Brand Growth
The battle for business growth does not take place on the internet or on store…
Browsing: Unilever
What Does Your Corporate Brand Stand For?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…
Unilever’s rules for influencer marketing
Unilever, the consumer packaged goods giant, is taking a nuanced approach to influencer marketing as…
How social listening platforms have evolved through consolidation
Last week, Crimson Hexagon and Brandwatch announced they were merging. Same for Linkfluence and Scoop.it.…
Employers Are Looking for ‘Influencers’ Within Their Own Ranks
Some businesses, concerned about unreliable social-media personalities, are turning to their own employees and customers…
Blockchain buzz among advertisers starts to fizzle
Advertisers’ love affair with all things blockchain may be cooling as they realize the technology’s…
Samsung’s CMO on why ‘not being tech savvy’ is an advantage
Despite working at one of the world’s biggest tech brands, global CMO YH Lee believes…
Mark Ritson: How ‘influencers’ made my arse a work of art
Influencer marketing suffers not just from the problems of fake followers and viewability, but from…
Dove champions paternity leave in #DearFutureDads campaign
In time for Father’s Day, Dove Men+Care is supporting paternity leave to stress the importance of children…
Technology has upended the world’s advertising giants
Advertising agencies are under pressure to change archaic and inefficient elements of their business models…