P&G’s Marc Pritchard: ‘the industry has gone too far with purpose marketing’
Marc Pritchard, chief brand officer at Procter & Gamble (P&G), has suggested that some companies…
Browsing: Unilever
What really killed Honest Tea—and what it means for mission-driven brands
The demise of Honest Tea shows how even a successful mission-based brand can fall apart.…
Many Western Brands Have Quit Russia. What About the Ones Left Behind?
As Russia’s war on Ukraine continues to accelerate a humanitarian crisis, brands have rightly focused…
Talking About Purpose Won’t Transform a Brand; These 5 Skills Will
From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills…
11 BRAND CAMPAIGNS THAT BLEND PRIDE WITH PURPOSE
How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief Pride Month has arrived,…
ANA’S RIP VAN WINKLE MOMENT
This week the ANA (Association of National Advertisers) awoke from its decade-long coma and decided…
Short-term vs. long-term thinking: Interview with Tom Donald (The Royals)
It will have escaped nobody reading this that we’re in ‘unprecedented times’. But our responses…
The Ad Platform: How Mindshare approaches experimentation and data ethics in advertising
The availability and use of data has revolutionized advertising in recent decades. Shane McAndrew, chief…
Facebook is the worst brand of the year
The year 2020 straddles the massive gap between the company Facebook projects itself to be…
Humanity is as important as agility in business resilience
Crisis is a catalyst to change; today’s brand resilience was not born of face masks,…