Many Western Brands Have Quit Russia. What About the Ones Left Behind?
As Russia’s war on Ukraine continues to accelerate a humanitarian crisis, brands have rightly focused…
Browsing: Unilever
How Has Marketing Changed over the Past Half-Century?
Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor…
Talking About Purpose Won’t Transform a Brand; These 5 Skills Will
From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills…
11 BRAND CAMPAIGNS THAT BLEND PRIDE WITH PURPOSE
How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief Pride Month has arrived,…
ANA’S RIP VAN WINKLE MOMENT
This week the ANA (Association of National Advertisers) awoke from its decade-long coma and decided…
Short-term vs. long-term thinking: Interview with Tom Donald (The Royals)
It will have escaped nobody reading this that we’re in ‘unprecedented times’. But our responses…
The Ad Platform: How Mindshare approaches experimentation and data ethics in advertising
The availability and use of data has revolutionized advertising in recent decades. Shane McAndrew, chief…
Facebook is the worst brand of the year
The year 2020 straddles the massive gap between the company Facebook projects itself to be…
Humanity is as important as agility in business resilience
Crisis is a catalyst to change; today’s brand resilience was not born of face masks,…
WPP CEO Mark Read outlines growth strategy
4 things you need to know about WPP’s growth strategy for a post-Covid world WPP…