What Will It Take for Uber to Become Profitable?
Uber has to fix its business model to make it profitable in a sustainable way,…
Browsing: Travis Kalanick
Tech Marketing Is Losing Its Cool
When the cracks in the facade begin to show, just keep calm and consider supply…
How To Tackle The Era Of Authentic Marketing
An integral aspect of a successful marketing plan is strong brand messaging. This is the…
How Hollywood changed Uber and Uber changed Hollywood
Uber is going public at an $80 billion valuation in part thanks to its brilliant…
10 New Principles Of Good Design
Dieter Rams’s design principles get a 21st-century update. 2017 was a year of reckoning for…
How Battling Brands Online Has Gained Urgency, and Impact
CreditDoug Chayka Until last week, Travis Kalanick, a founder of Uber and its chief executive,…
Survival of the real brands: New York Times global COO on winners and losers in the digital revolution
Dr James Slezak tells the story of how the New York Times has thrived and other brands…
Riding Shotgun With Uber CEO Travis Kalanick
In this exclusive excerpt from Adam Lashinsky’s new book, Wild Ride: Inside Uber’s Quest for…
GOOGLE, UBER, AND THE EVOLUTION OF TRANSPORTATION-AS-A-SERVICE
In the eight months since I wrote Cars and the Future, there has been an…
Taxiing for a new brand identity
Uber’s new abstract, colourful logo draws mixed response from social media Uber has replaced its…