Technology is anthropology
The interesting thing about the technology business is that, most of the time, it’s not…
Browsing: Technology
Putting The C In CMO
This year’s Consumer Electronics Show (CES) attracted an increasing number of CMOs as technology continues to play…
How the Digital Era Is Nudging Universities to Adopt a B2B Model
The education space is witnessing dramatic shifts in how it engages with students and the…
‘Boundless by Sony’ digital brand campaign spotlights trendsetting creators
Sony has unleashed a new digital brand campaign on social media to showcase how film, music…
It’s time to rethink your marketing to tech-savvy Boomers
Baby Boomers are a vast, growing and lucrative demographic but marketers and brands should be…
Five Ways Brands Are Changing Their Playbooks to Win
Media giants in recent years have been battling for viewers’ attention and have spent $650…
The Role of Marketing Today: Understanding Shifting Customer Needs Suman Sarkar
Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days,…
Who Made That Decision: You or an Algorithm?
When we buy something on Amazon or watch something on Netflix, we think it’s our…
Technology is dehumanising us and that’s worrying nobody
The Swiggy delivery person rings the bell and delivers the food parcel. The hungry and…
William Grant rethinks the whisky category
Scottish distiller William Grant successfully appealed to a non-traditional audience of younger, tech-savvy drinkers with…