5 Common Fetishes of the Advertising Professional
You know you’re guilty of a few of these We ad people aren’t exactly known…
Browsing: Social Platforms
Is your brand on mute? Why the world’s biggest companies are investing millions in sound
Consumers are listening to more and more audio, and companies are investing in sonic branding…
AR puts the person in personalized advertising
Brands will gradually shift towards augmented experience as a way of reaching consumers, as more…
How a Twitter Audience of One Can Drive Business
Jack Kosakowski, CEO of the U.S. divisions of Creation Agency and SkillsLab (@JackKosakowski), argues in…
Navigating the new waters of live content
As more social media platforms dive into live content, which channel should you focus on?…
Facebook preferred over YouTube for digital video campaigns: report
Facebook is giving YouTube a run for its money when it comes to attracting video…
7 Powerful Ways to Build Your Social Media Brand
When it comes to social media, it isn’t just enough to be on it. You need to…
7 Social Media Marketing Secrets No Marketer Wants to Admit
Talk to professional online marketers, and they’ll likely tell you about the raw power of…
Is sponsored content is the future of all advertising?
Mic CEO Says All Advertising Will Be Branded Content With a younger generation increasingly blocking…
Multichannel marketing drives sales
Shoppers more frequently buy products when they see a ton of ads This story was…