AR puts the person in personalized advertising
Brands will gradually shift towards augmented experience as a way of reaching consumers, as more…
Browsing: Social Platforms
How a Twitter Audience of One Can Drive Business
Jack Kosakowski, CEO of the U.S. divisions of Creation Agency and SkillsLab (@JackKosakowski), argues in…
Navigating the new waters of live content
As more social media platforms dive into live content, which channel should you focus on?…
Facebook preferred over YouTube for digital video campaigns: report
Facebook is giving YouTube a run for its money when it comes to attracting video…
7 Powerful Ways to Build Your Social Media Brand
When it comes to social media, it isn’t just enough to be on it. You need to…
7 Social Media Marketing Secrets No Marketer Wants to Admit
Talk to professional online marketers, and they’ll likely tell you about the raw power of…
Is sponsored content is the future of all advertising?
Mic CEO Says All Advertising Will Be Branded Content With a younger generation increasingly blocking…
Multichannel marketing drives sales
Shoppers more frequently buy products when they see a ton of ads This story was…
How brands can use Instagram’s dynamic ads
Instagram can now scan your shopping carts to target you with ads This story was…
Facebook ‘Live’ Doesn’t Have to Be Live
Media companies are ‘broadcasting’ pre-recorded clips use the social network’s new feature Facebook Live doesn’t necessarily…