Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis.
As consumers around the globe adjust to the next normal, there is significant variance in…
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DEAR RYAN REYNOLDS: I HATE YOU. I LOVE YOU. IT’S COMPLICATED
TBWA/Chiat/Day’s Chris Beresford-Hill says a movie star can teach the industry a lot about advertising…
GLOBAL ADVERTISING FORECAST TO SET A NEW RECORD IN 2021
5 key takeaways from Ad Age Marketing Fact Pack 2021—download a free copy of the…
11 BRANDS THAT LEFT US IN 2020
From unexpected flops to planned goodbyes, it was a year of exits While this year…
How Institutional Reforms Can Power Startups
Startups can benefit from institutional reforms that lower barriers to formation and growth, increase avenues…
Creativity Is The Skill Of The Future
When we look at the world we live in today, it is easy to see…
Seven Ways to Show Up Human in Your PR and Marketing Efforts
Are you telling stories that connect, or are you just marketing and promoting to your…
Account-based marketing: It’s not what you think it is
Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in…
Why-Brands-Should-Revisit-Their-Premise
The Balance of Power is shifting and it is in every marketers’ interest to understand…
What We Can Learn From E-commerce in China
When it comes to retail, Asia is where the action is. With a huge market,…