Who Is Falling for Fake News?
New research from Wharton’s Ken Moon and Senthil Veeraraghavan recommends a data-driven solution for social…
Browsing: Social Media Platforms
How Telegram Became the Anti-Facebook
Hundreds of millions of users. No algorithm. No ads. Courage in the face of autocracy.…
These 4 Content Marketing Fails Are Fixable: Here’s How
When your content marketing program is starting, almost anything is likely to make a positive…
Omnichannel marketing in the new digital age
The pandemic and resulting economic impact have dramatically impacted how businesses are being run and…
This Is Silicon Valley’s Chance to Step Up for Humanity
With the world on lockdown, tech platforms are now the social fabric. How they act in the…
Word-of-Mouth Marketing: How to Radically Boost Success
Companies can increase word-of-mouth referrals by existing customers and also the resulting conversion rate of…
How Agencies Are Helping Brands With Social Media Marketing
Brands are employing marketing agencies to help with a wide range of social media efforts,…
Where will advertisers be spending on social this financial year?
Paul Korber looks at how last year’s trends will shape social investment for the next…
The State of Healthcare Content Marketing in 2017
Most hospitals/health systems are engaging in content marketing but many are finding it to be…
Content and Engagement
What Coca-Cola has learned from publishers In 2013, Coca-Cola took a risk: It replaced…