INDIVIDUALIZED VIDEO ADS PROMISE UNPRECEDENTED CONNECTIONS—BUT HURDLES REMAIN
Achieving granular reactions is the goal, but the tech isn’t yet up to the task…
Browsing: SalesForce
Marketers must capitalize on the new wave of email innovation
Discover which companies are pushing the virtual envelope in the email marketing space. The latest…
BRANDING: ARE YOU A DRAGON SLAYER OR PATRON SAINT?
Trends in marketing, like those in fashion and design, are circular. Ten years ago, marketing…
HOW CONSUMER BRANDS ARE LEVERAGING AI
AI can help predict the best way to reach customers. The consumer goods market is…
How your martech stack fails to serve the customer
In the older days of marketing, back in the early 2000s, a few brave CMOs…
Why Every Business Will Soon Be a Subscription Business
Everything you purchase — from transportation to entertainment to groceries — will soon come with…
Here’s How Designers Would Fix Amazon
Amazon is woefully lacking when it comes to user-centered design. So Co.Design asked a top design studio…
Why AI Is the New Battleground for Brand Marketers
Embracing consistency and effective frequency Most brand experiences will be delivered through AI by 2025.…
Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…
How Will AI Affect Marketing Efforts?
Improvements in efficiency and personalization are expected More marketers are showing interest in artificial intelligence…