Why B2B Branding Is More Important Than Ever
For years, B2B brands invested more in sales and product than in brand marketing. The…
Browsing: SalesForce
Why ‘no normal’ could be the best kind of ‘new normal’ for post-COVID effectiveness
As the post-pandemic world approaches, businesses shouldn’t rush to settle back into the old normal…
Is Your Brand Really Making Progress Towards Diversity, Equity, Inclusion and Justice?
More companies are outlining policies and setting targets for DEIJ, but meeting those commitments remains…
30+ smartphone apps you should delete before 2021
Start off the new year right by ruthlessly uninstalling apps that stress you out, play…
How CMOs Must Evolve to Take Advantage of Artificial Intelligence
Marketers are drowning in data from dozens of sources: social monitoring, media monitoring, web analytics,…
The New New Rules of Business: Fast Company’s Advice for the Next 25 Years
“Something is happening, and it affects us all. A global revolution is changing business and…
3 STEPS TO IMPROVING YOUR MARKETING INTELLIGENCE STRATEGY
As businesses work to reopen and adjust to the “new normal”—navigating changes across customer preferences…
In An Era Of COVID-19 Disruption, Brands Must Rethink Marketing As Empathetic Customer Experiences
New research shows that brands that embrace innovation and agility with an aim on humanizing…
When Community Becomes Your Competitive Advantage
We’ve seen a precipitous decline in participation in civic organizations in recent years; membership numbers are down…
INDIVIDUALIZED VIDEO ADS PROMISE UNPRECEDENTED CONNECTIONS—BUT HURDLES REMAIN
Achieving granular reactions is the goal, but the tech isn’t yet up to the task…