Changing brand names: is the risk worthy of the reward?
With Yo! Sushi reportedly considering a change of name as part of a brand overhaul, Roger…
Browsing: Rebranding
The Disney Princess Gets A Rebrand
The company tries to update its Princess franchise for today’s girls by focusing on inner…
The Marketing Genius Behind Snapchat’s Name Change
When a company makes a major change to its brand or image, any number of…
5 Tips to Help Your Business Build Its Brand
One entrepreneur learned things the hard way when it came to consistent branding. These five…
The Age of the Wordless Logo
“Consumers are jaded about advertising in a way they weren’t several decades ago.” MasterCard unveiled…
Behind The Branding Of The Hillary Clinton Campaign
How do you design for more than 100 million Americans? It’s the challenge of a…
Rebranding Fashion In The Age Of Instagram
In rebranding the fashion company Milly, Sagmeister & Walsh created 400 images for social media,…
The eat is on
Grubhub Rebrands As A Zesty Lifestyle Company In 2004, Grubhub was a scrappy startup that…
The Big Apple Rebrands
NYC Gets A Major Rebrand (And Its First Official Pictograms) New York City is full…
Can Rebranding Help A City Shake Its Seedy Reputation?
“A bold, striking, visual slap in the face is a pretty good place to begin,”…