Gmail’s new logo is just a taste of Google’s plan to rethink productivity
Google’s productivity apps have a new name: Google Workspace. But there’s far more to this…
Browsing: Rebranding
Durex rebrands with flat logo and “sex positive” campaign
Creative agency Havas has designed a new brand identity for British condom manufacturer Durex, which features a flattened…
Chipotle CMO Chris Brandt on Telling the Company’s Story as It Makes Its Comeback
After several years of food safety challenges, Chipotle Mexican Grill had to rebuild its brand.…
How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…
DuPont, former maker of Teflon, debuts a “welcoming” rebrand
After years of lawsuits and a major corporate restructuring, the company turned to the designers…
Dunkin’ Drops Donuts From Name
Dunkin’ Donuts is deepening its relationship with fans, rebranding as just Dunkin’. “Dunkin’ Donuts has…
See Mailchimp’s weird new branding
While other software giants are simplifying their branding, Mailchimp is keeping it quirky. As companies…
GoDaddy’s new logo proves it: Weird tech branding is dead
RIP, Big Daddy. Jomax Technologies. It wasn’t exactly the name of a company that would…
Classical Music Gets Rebranded For The 21st Century
The dynamic visualizations entirely depend on the music the orchestra plays–and represent a new way…
What Marketers Can Learn from the Successful Rebranding of Britain’s Political Parties
The reality of most modern democracies—for better or for worse—is that to win elections, strong…