
ACCENTURE CMO ON THE ‘SONG’ REBRAND, ITS METAVERSE APPROACH AND B2B CREATIVITY
Jill Kramer joins the Marketer’s Brief podcast one year into her job as Accenture chief…
Jill Kramer joins the Marketer’s Brief podcast one year into her job as Accenture chief…
Dunkin’, WW and IHOB: When Do Name Changes Pay Off? What’s in a name? A…
For the first time in more than 20 years, Velveeta is updating its logo. Gone…
Burger King’s new visual identity, its first major update in more than 20 years, looks…
Cash out? How The Royal Mint plans to stay in mint for another 1,100 years…
Google’s productivity apps have a new name: Google Workspace. But there’s far more to this…
Creative agency Havas has designed a new brand identity for British condom manufacturer Durex, which features a flattened…
After several years of food safety challenges, Chipotle Mexican Grill had to rebuild its brand.…
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…
After years of lawsuits and a major corporate restructuring, the company turned to the designers…