How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…
Browsing: Rebranding
DuPont, former maker of Teflon, debuts a “welcoming” rebrand
After years of lawsuits and a major corporate restructuring, the company turned to the designers…
Dunkin’ Drops Donuts From Name
Dunkin’ Donuts is deepening its relationship with fans, rebranding as just Dunkin’. “Dunkin’ Donuts has…
See Mailchimp’s weird new branding
While other software giants are simplifying their branding, Mailchimp is keeping it quirky. As companies…
GoDaddy’s new logo proves it: Weird tech branding is dead
RIP, Big Daddy. Jomax Technologies. It wasn’t exactly the name of a company that would…
Classical Music Gets Rebranded For The 21st Century
The dynamic visualizations entirely depend on the music the orchestra plays–and represent a new way…
What Marketers Can Learn from the Successful Rebranding of Britain’s Political Parties
The reality of most modern democracies—for better or for worse—is that to win elections, strong…
These 4 Personal Branding Tactics Will Transform Your Career
Landit CEO Lisa Skeete Tatum says it’s time to ditch mentors and build “personal boards…
How To Rebrand An Unsavory History
Hotels are prime locations for scandal and intrigue, but embracing a controversial past can be…
The re branding of an airline
How to Redesign an Airline Look up and you’ll know: Air Canada is in the black.…