ACCENTURE CMO ON THE ‘SONG’ REBRAND, ITS METAVERSE APPROACH AND B2B CREATIVITY
Jill Kramer joins the Marketer’s Brief podcast one year into her job as Accenture chief…
Browsing: Rebranding
Brand Names- Old V New!
Dunkin’, WW and IHOB: When Do Name Changes Pay Off? What’s in a name? A…
The Art of Rebranding for the Digital Era
For the first time in more than 20 years, Velveeta is updating its logo. Gone…
Burger King’s New Logo Is a Blast From the Past
Burger King’s new visual identity, its first major update in more than 20 years, looks…
A rebrand 1,100 years in the making
Cash out? How The Royal Mint plans to stay in mint for another 1,100 years…
Gmail’s new logo is just a taste of Google’s plan to rethink productivity
Google’s productivity apps have a new name: Google Workspace. But there’s far more to this…
Durex rebrands with flat logo and “sex positive” campaign
Creative agency Havas has designed a new brand identity for British condom manufacturer Durex, which features a flattened…
Chipotle CMO Chris Brandt on Telling the Company’s Story as It Makes Its Comeback
After several years of food safety challenges, Chipotle Mexican Grill had to rebuild its brand.…
How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…
DuPont, former maker of Teflon, debuts a “welcoming” rebrand
After years of lawsuits and a major corporate restructuring, the company turned to the designers…