Make Way for Interest-Based Targeting
The loss of identity-based solutions is an opportunity for marketers The challenge With Apple’s iOS…
Browsing: Re targeting
Marketing imperatives for a cookieless world
The demise of third-party cookies is an opportunity for both brands and publishers to rectify…
Buying Is Boring. Consumers Want to Browse.
Pinterest is on a mission to make online shopping fun Editor’s note: This piece is…
How DOOH Analytics Are Changing the Marketing Playbook?
Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising…
B2B Demand Generation: Marketers’ Favorite Tactics
B2B marketers say email is the most effective demand generation channel for both sparking early-stage…
The adtech stack: a marketer’s guide to buy-side technology
Sound, top-level knowledge of the core technologies used to buy media programmatically will help marketers make…
Pinterest Adds Retargeting Options for Pins, Websites
Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins…
The Three Rs That E-Commerce Marketers Should Master
We are all familiar with the 3 Rs from elementary school: reading, ‘riting and ‘rithmetic.…