Silence is golden: preparing for the sound-off mobile ad ecosystem
It’s a tense time for publishers. On average, desktop traffic is declining in favour of…
Browsing: Privacy
Data and value – balancing brand interest with the need for consent
Data, value and consent – living in the embryonic age of privacy management In an…
Can social networks regain momentum in 2019?
“When you give everyone a voice and give people power, the system usually ends up…
Programmatic advertising’s disruptive position
We live in an age where we regularly talk about things in person with our…
Is an Apology an Effective Marketing Campaign?
We know we messed up. Please, let’s not dwell on it. It’s a new day,…
Going Cashless: What Can We Learn from Sweden’s Experience?
Sweden is regarded as the poster child of cashless countries and is expected to become…
The people who get how Facebook works are also the most likely to leave it
44% of people aged 18 to 29 said they deleted the Facebook app from their…
How Well Do You Understand Digital Advertising?
Test your knowledge and see how it compares to the experts’. Based on the research…
Signing Away Our Lives on Facebook
The social media giant collects huge quantities of data to target advertising—and that has implications…
Facing a severe trust deficit
MARK ZUCKERBERG TALKS TO WIRED ABOUT FACEBOOK’S PRIVACY PROBLEM FOR THE PAST four days, Facebook has…