The evolution of the virtual influencer: no longer just a trend
As CGI technologies cheapen and influencer marketing budgets increase, Madeleine Mak, a client development executive…
Browsing: PR
How to Build a Brand Through Live Streaming [+ Examples]
Nowadays, it’s critical you invest in a video marketing strategy to build brand awareness and expand your…
3 actionable insights with… Richard Edelman
This is the moment for action communications, says public relations legend Richard Edelman. He says…
WHY BIG COMPANIES STRUGGLE TO REINVENT THEMSELVES
Spoiler alert. It is not about their size. One of the most dangerous traps for…
How to Build a Brand—From Anywhere—by Embracing Your Surroundings
Mikko Koskinen, co-founder and head of brand for Kyrö distillery set in an old dairy…
Three lessons from the most effective campaigns
The COVID-19 pandemic has seen brands attempt to shift emphasis from simply selling a product…
Business and the changing idea of marketing as a concept!
If you are one of those organizations and marketer who embraces convention, no one will…
How to Select the Best Media Monitoring Platform for Your Marketing and PR Needs
With new artificial intelligence and advanced filtering options getting better all the time, it’s never…
Creative 100: a year of accessibility and activism
Accessibility and brand activism emerged as key features of the top 10 campaigns in this…
Is Domino’s Delivery Insurance Bad Advertising?
A quick note before I get to Domino’s and their Delivery Insurance advertising… We’ve all…