Six Prerequisites for a Responsive Brand
How quick are your brand’s reflexes? How quick should they be? Consider that we live…
Browsing: PR
6 ways brands can appeal to ethical consumers
In 1965, Ralph Nader published “Unsafe at Any Speed” and influenced a movement now known…
Seven Ways to Show Up Human in Your PR and Marketing Efforts
Are you telling stories that connect, or are you just marketing and promoting to your…
The evolution of the virtual influencer: no longer just a trend
As CGI technologies cheapen and influencer marketing budgets increase, Madeleine Mak, a client development executive…
How to Build a Brand Through Live Streaming [+ Examples]
Nowadays, it’s critical you invest in a video marketing strategy to build brand awareness and expand your…
3 actionable insights with… Richard Edelman
This is the moment for action communications, says public relations legend Richard Edelman. He says…
WHY BIG COMPANIES STRUGGLE TO REINVENT THEMSELVES
Spoiler alert. It is not about their size. One of the most dangerous traps for…
How to Build a Brand—From Anywhere—by Embracing Your Surroundings
Mikko Koskinen, co-founder and head of brand for Kyrö distillery set in an old dairy…
Three lessons from the most effective campaigns
The COVID-19 pandemic has seen brands attempt to shift emphasis from simply selling a product…
Business and the changing idea of marketing as a concept!
If you are one of those organizations and marketer who embraces convention, no one will…