YouTube v TikTok: What Gen Z prefers
Young Britons are three times more likely to be using YouTube than TikTok, but they…
Browsing: Online Shopping
Some malls aren’t dying, and this company is helping them hang onto the customers they still have
The death of the shopping mall has been widely reported. Dying malls are seeing anchor…
How Language Boosts Customer Satisfaction
Great customer service is the holy grail of sales. When customers feel satisfied, they spend…
Buying Is Boring. Consumers Want to Browse.
Pinterest is on a mission to make online shopping fun Editor’s note: This piece is…
GUESS WHO’S DOMINATING ONLINE SHOPPING?
While morons in the marketing industry continue to obsess over Gen Z and Millennials, here…
The 6 wildest ways we shopped in 2020
The pandemic drove consumers online. Smart brands, like Burberry, American Eagle, and Net-a-Porter, responded with…
BANK POSTS ‘BLOCKED’ ADS TO SAVE USERS FROM TEMPTATION
A bank is highlighting the dangers of impulse buying by posting blocked ads that steer…
4 Booming Industries That Are Stealing Social Media’s Growth Playbook
Internet users spend approximately two hours a day on social media. That’s enough time for brands to show…
Why retailers are souring on the “rip-and-replace” approach to e-commerce
E-commerce has been thrust to center stage in 2020, but many businesses are unprepared for…
Digital Habits Are Hard to Break
Technology was supposed to be all about welcoming newcomers. But is it This article is…