The Role of Marketing Today: Understanding Shifting Customer Needs Suman Sarkar
Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days,…
Browsing: Millennials
How marketers can prepare for Gen Alpha
It may seem a little crazy to concern yourself with the influence of a generation…
William Grant rethinks the whisky category
Scottish distiller William Grant successfully appealed to a non-traditional audience of younger, tech-savvy drinkers with…
Risking it for the greater good – marketing that means more
Risky campaigns can shock and inspire awe, but more importantly, they can be a force…
Chipotle CMO Chris Brandt on Telling the Company’s Story as It Makes Its Comeback
After several years of food safety challenges, Chipotle Mexican Grill had to rebuild its brand.…
How to Market to Millennials in 2019
Here’s a hint: Milliennials are no longer kids. The time has passed for curmudgeon outrage over…
Media owner spotlight: The Economist’s approach to brand content in the era of social purpose
Audience expectations around brand purpose are impacting the ways in which publishers work with advertisers,…
The Augmented Consumer: How AR and AI are Changing Customer Experience and E-Commerce
Cathy Hackl, Futurist and Co-Author of ‘Marketing New Realities: An Introduction to VR & AR…
7 Brands Killing It With Humor on Twitter
It’s remarkable how brands connect with people when they stop taking themselves so seriously. Everyone…
Things Millennials are Killing in 2019, According to Twitter
Our annual research into what millennials are killing explores the industries, trends, and items that…