What You Need to Know About the Culturally Conscious Consumer
The times have changed, as have buyers Among the many things I’ve learned from Britney…
Browsing: Millennials
Gen Z is better at recalling ad content than older consumers
Gen Z consumers are often considered to have lower attention spans than older generations, but…
MARKETING’S STUPIDEST RELIGION
MARKETING’S STUPIDEST RELIGION Among all the dumb things that marketers believe, my favorite is the…
Del Monte CMO Elana Gold on Grocery Shopping, the Pandemic and Pink Pineapples
The pandemic has been a learning curve for many marketers, including Elana Gold, who began…
It’s time for brands to finally show their true colors!
It’s in times of need that powerful brands are defined. As COVID-19 swept across the…
MILLENNIALS ‘KILLED’ THESE PRODUCTS, BUT COVID-19 BROUGHT THEM BACK
American cheese, napkins and golf are all enjoying a resurgence Few generations have been as…
Ten Guidelines for Creating Opportunities in a Time of Crisis
The coronavirus crisis, which began in China in late 2019 but emerged as a full-blown…
How Digital Are Millennials in Their Shopping?
At a life stage that entails lots of buying, millennials are combining digital and in-store…
The Role of Marketing Today: Understanding Shifting Customer Needs Suman Sarkar
Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days,…
How marketers can prepare for Gen Alpha
It may seem a little crazy to concern yourself with the influence of a generation…