Advertising February 8, 2016 0 Nike’s ‘Better for It’ Women’s Campaign Gets Brand’s First-Ever Scripted YouTube Series Marketer explains the journey to ‘Margot vs. Lily’ Last April, Nike launched “Better for It,” its largest…
Design February 6, 2016 0 Instinct Isn’t Enough: Great Design Demands Data DATA-INFORMED DESIGN, NOT DATA-DRIVEN DESIGN, IS KEY FOR DELIVERING TOP-NOTCH PRODUCTS, ARGUES ROBERT HOEKMAN JR. Executives…
Digital & Social January 24, 2016 0 5 Tips for Communicators to Overcome Their Fear of Metrics and Improve ROI When people think of social media, they often focus on people and content. Even though…
Advertising December 29, 2015 0 Mobile: not just a second screen in 2016 Mobile is more than just an additional screen for advertisers – it’s an entirely new…
Digital & Social December 23, 2015 0 Understanding Your Content Marketing Goals Before Setting Metrics It’s much easier to start a journey if you know where you’re going—and much more…