Netflix, the New York Times & the Evils of Advertising
In the 1970s the average U.S consumer was exposed to about 500 ads a day.…
Browsing: Media
Five Ways Brands Are Changing Their Playbooks to Win
Media giants in recent years have been battling for viewers’ attention and have spent $650…
Is SAD the new HAPPY in Advertising?
Let’s begin with the obvious. It’s an always on world. While being perennially and technologically…
Why brands are struggling to get media right in the short and long term
Digital ad spend is growing but marketers aren’t sure they’re putting it in the right…
As the CMO title morphs, agency strategists rise
Data is the fuel in the tank, says Sérgio Brodsky, but is it strategists who…
Q&A: How DTC brands use smart B2B techniques to connect with consumers
Direct-to-consumer brands are making noise in the advertising space, growing from a challenger to a…
The role of news brands in multi-media campaigns
News brands affect behaviour change at two key points in the buying journey, according to…
Bloomberg Media CEO Justin Smith: Media is ‘going through a process of slimming down’
Subscribe: iTunes | Spotify | Google Play | Stitcher | Anchor For all the hand-wringing about the digital media business, there are several bright…
Why Being a Celebrity Is Big Business
Portuguese soccer great Cristiano Renaldo has 183 million followers on Instagram, making him the most…
The New Dawn Of Digital Video For Media And Publishing
If you’ve worked in publishing or media in the last few years, you’ve felt the…