New game, new rules: how brands can reach audiences through esports under lockdown
With sporting events still grounded around the world, esports has been left as the only competitive…
Browsing: Media
‘To the moon’ – ad veteran Colin Gottlieb explains how he’ll grow LadBible
When former Omnicom media boss Colin Gottlieb took on the chief growth officer role at…
The immeasurable contribution of Out of Home
The OOH sector may have experienced uncertainty during lockdown, but Joe Copley writes about the…
AN ASTONISHING VISUALIZATION OF JEFF BEZOS’ WEALTH, AND THE MUST-READ REPORT ON THE STATE OF AGENCIES
Plus: good news for Shopify, and a political attack ad goes viral with a little…
Business and the changing idea of marketing as a concept!
If you are one of those organizations and marketer who embraces convention, no one will…
Leading a Content Consumption Transformation
This article is largely an abstract from a story that originally appeared in It Is Innovation…
‘Q2 will be a blood bath’: Sir Martin Sorrell on Cannes, M&A and the Covid-19 bounceback
Sir Martin Sorrell, executive chairman of S4 Capital, has predicted that the second quarter of…
Brand Disruption Study 2020: Direct Brands Go Mainstream
You’ve seen the headlines: “Lord & Taylor Sold to Clothing Rental Start-up Le Tote.” “L’Oreal…
AI rejected by a growing number of marketers, study says
Dive Brief: Half of advertisers (50%) have no plans to use artificial intelligence (AI) in…
Marketing spend management
CMOs need to work with their finance and procurement counterparts to understand the factors that…