AI marketing: how seriously should you take artificial intelligence?
Recent years have seen the rise of artificial intelligence (AI) adoption in the marketing and…
Browsing: Media
The major trends shaping, breaking and consolidating global media by 2021
Numerous trends are shaping the future of media including the growth in digital advertising, consumers’…
10 Ways to Break Through The Noise: How To Build Brand Engagement In A Cluttered Digital Landscape
We’re living in the age of social and entertainment overload. According to The Collage Group “the proliferation…
How to modernize an established brand to drive growth
The key to Wendy’s successful transformation? Staying true to the brand while using data to…
Subaru Plays Up Safety, Technology In Forester Campaign
Subaru of America is debuting a campaign for its all-new 2019 Forester that focuses on…
Advertisers go in-house in search for media talent
Advertisers’ hunt for media talent has switched away from agencies and is now focused far…
‘A crisis boiling under the surface’: Agencies confront employee burnout
Within VaynerMedia’s New York Hudson Yards office is a quiet space meant to be a…
‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann
Condé Nast is heading into 2019 ready for change. This past fall, the legacy magazine…
Why media and creative work best under one roof
Good campaigns result from solid partnerships between media and creative teams, but the very best…
Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage
Twitter’s been on a tear to prove that even with a smaller audience than Facebook…