
Car buying in 2030
In this video, three McKinsey partners describe how the experience of purchasing an automobile might…
In this video, three McKinsey partners describe how the experience of purchasing an automobile might…
Luxury brands that use less abstract and more concrete forms of print advertising may see…
Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile…
The demand for premium goods is growing around the world due to the increasing availability…
“Pay no attention to that man behind the curtain,” says the Wizard in an iconic…
When trying to reach an affluent audience, the channels that marketers use to disseminate their…
Companies should be thinking beyond business’ typical quarter-to-quarter benchmarks, strategizing instead for years or even…
It is no secret that luxury brands have struggled to make the online leap to…
Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’…
Perception is king and, as most luxury retailers know, success is dependent on how a…