Virtual Signalling: What virtual status can tell us about the future of brands
Consumers’ desire for entertainment, novelty and status can be realised just as effectively without the…
Browsing: Luxury brands
Luxury isn’t what it used to be
The Express Arena encompasses industries, sectors, and businesses that have traditionally targeted desire over need. But as…
Less Is More: Redefining the Luxury Goods Market
The 1980s is often remembered as the decade of excess. Big hair, big shoulder pads,…
Car buying in 2030
In this video, three McKinsey partners describe how the experience of purchasing an automobile might…
How luxury brands can boost perceived differentiation
Luxury brands that use less abstract and more concrete forms of print advertising may see…
Did a slave make your sneaker brand? Probably, yes!
Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile…
Self-esteem, status perceptions drive premium purchasing in emerging markets: report
The demand for premium goods is growing around the world due to the increasing availability…
Most powerful luxury branding strategy? Customer-facing retail sales staff
“Pay no attention to that man behind the curtain,” says the Wizard in an iconic…
Facebook top channel for ad recall among millionaires: report
When trying to reach an affluent audience, the channels that marketers use to disseminate their…
Embrace innovation, new consumer to future-proof business
Companies should be thinking beyond business’ typical quarter-to-quarter benchmarks, strategizing instead for years or even…