Car buying in 2030
In this video, three McKinsey partners describe how the experience of purchasing an automobile might…
Browsing: Luxury brands
How luxury brands can boost perceived differentiation
Luxury brands that use less abstract and more concrete forms of print advertising may see…
Did a slave make your sneaker brand? Probably, yes!
Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile…
Self-esteem, status perceptions drive premium purchasing in emerging markets: report
The demand for premium goods is growing around the world due to the increasing availability…
Most powerful luxury branding strategy? Customer-facing retail sales staff
“Pay no attention to that man behind the curtain,” says the Wizard in an iconic…
Facebook top channel for ad recall among millionaires: report
When trying to reach an affluent audience, the channels that marketers use to disseminate their…
Embrace innovation, new consumer to future-proof business
Companies should be thinking beyond business’ typical quarter-to-quarter benchmarks, strategizing instead for years or even…
Can luxury brands bridge gap between ecommerce and brand experience?
It is no secret that luxury brands have struggled to make the online leap to…
Top 10 luxury brand mobile marketers of Q3
Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’…
Luxury brands and retailers must get discounts and promotions right
Perception is king and, as most luxury retailers know, success is dependent on how a…