A closer look at creating a strong brand identity
This is a condensed version of a complete guide to brand identity. For the complete,…
Browsing: Logo
Zara’s new logo may be the future of branding, love it or hate it
The controversial design reflects the evolution of fashion branding. But would it have killed Zara…
Slack’s new logo ditches the beloved plaid hashtag
“It’s a new brand coming into maturity now. If they were ever going to change…
What Does Your Corporate Brand Stand For?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…
From Embracing Imperfections to Designing Alternate Realities: 99U’s 10 Best Innovative Ideas
These designers see opportunity for innovation everywhere they turn, from tactics for working better to…
WPP takes on new identity to push its ‘radical evolution’ plan
Superunion and Landor have collaborated to create the new identity for WPP WPP CEO Mark…
Make it Cuter—and More Branding Lessons From the Weird and Wonderful World of Japanese Mascot Design
If the Olympics are the biggest sporting competition in the world, then yuru-chara is the…
The future of web design is less, not more
Low-Tech Magazine’s new website is solar-powered, which means it goes offline in cloudy weather. The…
DuPont, former maker of Teflon, debuts a “welcoming” rebrand
After years of lawsuits and a major corporate restructuring, the company turned to the designers…
The rebranding of Uber
Uber rebrands less than two years after its last effort Ride-hailing app Uber’s attempts to improve its…