How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…
Browsing: Logo
Starbucks just publicly deconstructed its brand—here’s why
The design team behind one of the most recognizable brands on the planet was “inspired…
Designing Packaging for Consumers’ Reality
When it comes to a product’s success, it is all about the consumer. If it…
The two-year quest to rebrand Ikea for the digital age
The company isn’t giving up its blue and yellow logo, but it instead will debut…
Logo History 101 – A Walkthrough of Lasting Impressions
Logos are an indispensable part of doing business in the modern world. The variety of…
The art of the DIY Logo
If one principle of marketing is true for every industry, it is that the simplest…
Sheraton Hotels Updates 82-Year-Old Logo
Sheraton Hotels & Resorts is updating its logo after 82 years as part of a…
The secret origin story of the twitter logo
4 things you didn’t know about Twitter’s logo Company logos change all the time. Especially…
A closer look at creating a strong brand identity
This is a condensed version of a complete guide to brand identity. For the complete,…
Zara’s new logo may be the future of branding, love it or hate it
The controversial design reflects the evolution of fashion branding. But would it have killed Zara…