
The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?…
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?…
Marketers care. Not just about the crisis, but about you, too. Really. How the pandemic…
Media giants in recent years have been battling for viewers’ attention and have spent $650…
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on…
Adopt New Tech Before Everyone Else One glaring constant in your career is that the technology…
Responding to consumers’ desire to co-create, luxury marketers launched platforms that allowed for personal expression through a branded…
Initial vehicle defects can push consumers to competing brands: report Non-premium brand automobiles have higher-quality…
Changing consumer habits have forced brands to move quickly into the exploding mobile marketing arena,…