4 Tips for Developing a Product Around an Unknown Concept
If you’re a trailblazer in a novel space, here are four ways to forge ahead.…
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Hashtags’ Boom in TV Commercials Is Over
TV advertisers have vastly expanded their attempts to drive people to their websites but are…
Trump’s Branding Strategy Got Him Elected. Now It’s Failing Him. Sad!
Trump is a great trash talker, but his approach doesn’t work when it comes to…
We Went Inside Adidas’s Top Secret Design Lab
Inside the company’s new Brooklyn lab, the products of the future are taking shape. A…
The most brand-safe app category is not what you’d expect
When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew…
Move over millennials, Gen-Z now the largest single population segment
According to Nielsen data, Gen-Z is now 26 percent of the population. According to Nielsen’s…
Publishers branching out as brand strategic partners
‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business Two months ago,…
Welcome to Manhood, Gillette Told the 50-Year-Old Woman
A 50-year-old professor and mother in Tuscaloosa, Ala. A 19-year-old woman in Toledo, Iowa. A…
It’s Time To Stop Using AI As A Marketing Gimmick
Use AI to solve product problems–not PR problems, writes Intercom senior data scientist Kevin McNally.…
Publishers are switching affections from Snapchat to Instagram
Hearst’s Kate Lewis can easily rattle off the company’s Instagram stats. Half the company’s brands…