Dunkin’ Drops Donuts From Name
Dunkin’ Donuts is deepening its relationship with fans, rebranding as just Dunkin’. “Dunkin’ Donuts has…
Browsing: ISD Global
LYFT WILL PAY YOU TO DITCH YOUR CAR. WILL IT WORK?
WHAT WOULD IT take for you to give up your car? An all-access pass to a…
AI in Advertising: What You Need to Know
The way you advertise is going to change—dramatically—thanks to artificial intelligence. You can already start…
See Mailchimp’s weird new branding
While other software giants are simplifying their branding, Mailchimp is keeping it quirky. As companies…
Being funny can make you money. Just ask Apple, IBM, and Taco Bell
Even the world’s most buttoned-up companies are incorporating yuks into their branding, and for a…
GOOGLE STILL ISN’T WHERE BRANDS WANT IT ON VERIFICATION, BUT IT TAKES (AND GETS) CREDIT FOR TRYING
Twenty months after Procter & Gamble Chief Brand Officer Marc Pritchard called on digital players…
How to embrace brand culture through digital experiences
The retail industry is constantly evolving. Brick and mortar was once the only way to…
Infographic: Did Facebook really connect the world?
A series of New York Times visualizations reveals how geography is the strongest connector, regardless of where…
Marketing to Digital Natives: How Brand Loyalty Is Changing
Brand loyalty used to be something companies could rely on to grow and retain their…
Gap Inc. unveils its first new brand in more than a decade
Gap Inc. introduces Hill City, a performance menswear brand. Will it help buoy the company’s…