Driving Brand Growth: CEO Torque
Travel’s most forward-thinking insiders will gather September 18–19 for our annual Skift Global Forum in New York.…
Browsing: ISD Global
The future of advertising is rooted in the behavioral sciences
Dissecting an interview with Rory Sutherland, Ogilvy UK’s Vice Chairman and founder of its behavioral…
Marketers struggle to ‘energise’ in-house creatives
In-house agencies promise many benefits for brands, including brand knowledge, cost efficiencies and agility, but…
Education needed in programmatic audio
While marketers are conservative in their approach to allocating significant budgets to audio, there is…
GOOD NEWS! IT JUST GOT EASIER FOR YOU TO SUGGEST NEW EMOJI
IF YOU WANTED to send a tweet using Mayan hieroglyphics, or call upon the Phaistos disc…
Brands are replacing sectors (and what this means)
Among the most widely used phrases in articles, conferences and meetings nowadays are variations on…
15 Most Drastic Logo Changes in Branding History
Most logo changes by big brands are subtle. Think Coca-Cola — since the 1880s, its…
Atlanta: An Airport Case Study in Trying to Manage Plastic Waste
Airlines are big perpetrators of plastic pollution in the aviation industry, but airports are part…
Precision marketing set to spike in Asia Pacific: Nielsen
Precision marketing, long touted to enable advertisers to understand consumers’ purchase journeys, execute personalised communications…
Getting the visuals right in local markets
Global marketers should pay the same level of attention to the visuals they use in…