Five Tips For Smarter B2B Influencer Campaigns
Can influencer marketing be used for business-to-business (B2B) campaigns? When done right, absolutely. Consider this:…
Browsing: ISD Global
5 Content Marketing Tips To Help You Connect With Your Audience
If you’re looking to revive your content strategy, or get your next big campaign off…
Why Ethical Honey Brands Need to Start Making a Noise
In an ideal world, mass honey producers would care more about preserving the environment than…
Digital audio picks up momentum
Advertiser confidence in digital audio is growing, according to new research, with 86% of agencies…
Could packaging play a new role in brand differentiation?
Both PepsiCo and Nestlé have announced some potentially significant packaging developments in the war on…
Who Can Stop Facebook? Limiting the Power of Social Media
Venture capitalist Roger McNamee was an early investor in Facebook and claims he mentored founder Mark…
10x Your Product Launch Effectiveness With These 5 Proven Viral Marketing Techniques
Ready to launch a new product? You’ve already done the hard work, now all you…
Why AI can’t fix content moderation
Behind the Screen: Content Moderation in the Shadows of Social Media Content moderation is a…
Deconstructing premiumisation with Ehrenberg-Bass
Premiumisation is about more than simply launching a premium brand – and even if it…
Want a Job in the Future? Be a Student for Life
New digital technologies are expected to take away many jobs. They will also create several…