The Power of Consistency in Branding
Successful Brands Are … Successful brands are many things. To appeal to customers, organizations must…
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How To Tackle The Era Of Authentic Marketing
An integral aspect of a successful marketing plan is strong brand messaging. This is the…
3 Tips for Building Your Personal Brand on Social Media
Since the future of any sector is uncertain, it’s important to build a personal brand…
When and How Entrepreneurs Pivot
“Pivot” is a popular term in the start-up world. If their initial idea doesn’t work as planned,…
Cooperation Is Redefining How Companies Succeed in the Global Marketplace
Collaboration and cooperation can be just as effective as competition, according to these experts. The…
DTC holding company Pattern’s Emmett Shine: ‘Brands have become tribes’
Subscribe: iTunes | Google Play | Stitcher | RSS | Anchor Gin Lane was the ad agency behind some of the most well-known digitally…
Fashion Fail: Where Did Forever 21 Go Wrong?
From its reign as king of the mall just a few years ago to its…
The new rules of engagement in brand experience
Just as digital has transformed markets, it is now transforming how brand value is built,…
Why AI fluency is now mission critical for marketers
If an AI system for marketers had written this article instead of a mere human,…
The future of transportation is turning out to be a public health hazard
The last decade has brought on scooters, shareable bikes, cars at the touch of a…