Is Your Brand Engaging or Intrusive?
A brief guide to developing constructive consumer relationships. Managing a brand is a little like…
Browsing: ISD Global
The age of the operator: What the new cluster of digital-media acquirers are doing differently
Digital-media-merger-mania accelerated towards the end of 2019. In the past couple of weeks alone, Vice…
Shifting Influence: Micro-Influencers Prove That Influencer Marketing Is Far From Dead
The following is a guest post by Brett Zucker, CMO at Monotype. Chief Marketing Officers and their teams…
Why digital advertising must find a cookie substitute
Firefox nudges advertisers toward cookie alternative If the news last month that third-party trackers would…
Why We All Need a Mentor, or Two
Three creatives reflect on the relationships that have transformed their work and lives, from big…
16 incredibly useful things you didn’t know YouTube could do
From time-saving shortcuts to interface-enhancing adjustments, YouTube’s got plenty of handy tricks hidden up its…
Not A Toy Story: How Brian Goldner Is Transforming Hasbro
It’s Friday night and The Uncommons in Manhattan’s Greenwich Village is running at full tilt.…
When will 3D, 360-degree, and VR revolutionize social video ads?
VP of creative services at Shuttlerock shares an overview of where we are with cutting-edge…
Is Facebook Messenger still a viable channel for brands?
A new Facebook Messenger product feature launched earlier this month is making it easier for businesses to…
Bleak New Campaign Depicts the ‘Day Sushi Disappears’
The campaign aims to alert consumers to the likelihood that climate change will continue to…