OOH is Getting a Makeover Thanks to Ad Tech
Earlier this year, California-based ad tech startup Firefly received a funding round worth $30 million. The company…
Browsing: ISD Global
P&G partners to tell compelling stories
Partnership programs “are going to create a whole new genre of advertising”, according to Procter…
Four benefits your brand can unlock with better employee advocacy
Huge sums are poured into marketing campaigns every year. But one line item that is…
How Do Clients Find Your Advertising Agency? Think List.
I just reread this 2018 post and I laughed when I realized that I had…
Seven Powerful Ideas To Help You Attract That Desirable Advertising Agency Client
Imagine that you are a desirable advertising agency client. The desirable (to me) client =…
Use customer insights and data to deliver better diversity and inclusion in advertising
Advertising hasn’t cracked the issues it faces around diversity and inclusion, but Majbritt Rijs has…
Use Cases for AI in Email
In the nearly 50 years since email was invented, people have spent a great deal…
The Dark Side of Artificial Intelligence in Marketing
I spend an inordinate amount of time thinking about artificial intelligence and its applications for…
Advertising Week report: Viewability alone can’t predict ad effectiveness
Viewability has become the de-facto metric for marketers for measuring the effectiveness of digital ad…
How Swag.com Turned A Great Domain Name Into $6 Million In Sales In Four Years
Young, hip, digitally native brands love swag – t-shirts, jackets, notebooks, and promotional products with…