It’s time to redesign travel for the age of COVID-19
We’re designing travel wrong for pandemics, as the new coronavirus has made abundantly clear. The…
Browsing: ISD Global
The 10 most innovative social media companies of 2020
Cameo, Community, Loosid, and Revel join Pinterest and MeWe as the social sphere heats up…
AI rejected by a growing number of marketers, study says
Dive Brief: Half of advertisers (50%) have no plans to use artificial intelligence (AI) in…
Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11…
Marketing spend management
CMOs need to work with their finance and procurement counterparts to understand the factors that…
The Ad Platform: Reaching Professionals on LinkedIn
LinkedIn is different from other social networks. Its professional focus and business-minded audience make it…
The Inevitable Collision of Gaming and Athleisure
As streamers become mainstream celebrities, major fashion brands are itching to cash in. In a…
The Six Stages of the Consumer Buying Process and How to Market to Them
Far too often, retailers think that consumer buying is randomized. That certain products appeal to…
Stop Optimizing Your Life—It’s Making You Miserable
“In maximizing convenience, we’ve sacrificed connection.” I’ve always hated grocery shopping. Grocery shopping conjures memories…
Ambidexterity: where it works and why
Walmart’s recent announcement of its new health business is a timely reminder of how large corporations can…