Frito-Lay’s new COVID-19 ad is an anti-brand manifesto. Too bad it’s still a commercial
If Frito-Lay doesn’t tell people about all the great stuff that it’s doing, how will…
Browsing: ISD Global
Our offices will never be the same after COVID-19. Here’s what they could look like
Eventually we will have to go back to our offices. But how will work… work?…
Revamping Sales and Marketing for the Social Distancing Era
Social distancing isn’t going anywhere anytime soon, but your business still needs to make sales.…
Three Notable Differences in Digital Advertising Between the Last Recession and Now
The last US recession—which lasted from December 2007 to June 2009—resulted in two straight years…
Maintaining share of voice is key in recessions
Maintaining share of voice is critical for advertisers during a recession, both to stay front…
MICROSOFT THINKS CORONAVIRUS WILL FOREVER CHANGE THE WAY WE WORK AND LEARN
Microsoft says people’s habits are already changing MicrosoftMicrosoft is revealing more about how people are using…
‘You have no excuse why you can’t work’: Agency employees grapple with burnout
It’s been a rough few weeks for an account manager at a creative agency. This…
How agencies are taking client pitches virtual
Across the industry, as everyone scrambles to figure out new ways of working, one more…
COVID-19 Pandemic: What Will the Next Six Months Bring?
In his recent article about four different futures for the evolution of the COVID-19 virus, Wharton’s Eric…
A recap of how brands are pivoting right now
Brands are quickly recognising that a new normal has fallen upon us and reacted with…